I find industries drowning in manual work. Then I build the AI that fixes it.

I'm Michael Pavlovskyi. I run Bace Agency out of Lake Forest, Illinois.

Over the past 3+ years, I've delivered 97+ software and automation projects for businesses across healthcare, insurance, legal, and finance. I've co-founded companies in healthcare AI, managed IT, and publishing technology. The through-line is always the same: I find an industry buried in manual work, then I build the technology that eliminates it.

Now I'm focused on the community I live in: helping insurance agencies, law firms, and financial advisors on the North Shore modernize their operations with AI workflow automation.

I've spoken at Northwestern University (sponsored by Microsoft), attended a16z's LA Tech Week and Techstars, and spent time inside dozens of professional services firms understanding how they actually work — not how consultants think they work.

I live on the North Shore. I work on the North Shore. When I say I understand your business, it's because I've sat across the table from people exactly like you — at Starbucks in Lake Forest, not on a Zoom from San Francisco.

I also host the RedNote Podcast — conversations with founders and operators who are actually building.