Privacy Policy
Last updated: April 2, 2026
Introduction
Bace Agency ("we," "us," or "our") operates the website baceagency.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our services.
We are committed to protecting the privacy of our clients and website visitors. If you have questions about this policy, contact us at michael.pavlovskyi@baceagency.com.
Information We Collect
We may collect the following types of information:
- Contact information you provide through our contact form or booking widget, such as your name, email address, phone number, and company name.
- Usage data collected automatically when you visit our site, including pages viewed, time spent on pages, referring URLs, and general location (city/region level).
- Device information such as browser type, operating system, and screen resolution, collected through cookies and analytics tools.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule consultations
- Provide AI automation consulting and implementation services
- Improve our website and the experience for visitors
- Understand how our site is used so we can make it more helpful
- Send follow-up communications related to your inquiry (we do not send unsolicited marketing emails)
Cookies & Tracking
Our website uses cookies and similar technologies to improve your browsing experience and analyze site traffic. Cookies are small text files stored on your device.
We use the following types of cookies:
- Essential cookies — required for the website to function properly (e.g., remembering your cookie consent preference).
- Analytics cookies — help us understand how visitors interact with our site. We use Google Analytics, which collects anonymized usage data.
- Embedded content cookies — set by third-party services when we embed content such as YouTube videos on our podcast page.
You can manage your cookie preferences through the consent banner displayed on your first visit, or by adjusting your browser settings. Declining non-essential cookies will not affect your ability to use our website.
Third-Party Services
We use the following third-party services that may collect data:
- Google Analytics — for website traffic analysis. Google's Privacy Policy
- YouTube — for embedded podcast videos on our site. YouTube's Privacy Policy
- Cal.com — for scheduling consultations through our booking widget. Cal.com's Privacy Policy
- Vercel — for website hosting. Vercel's Privacy Policy
Data Retention
We retain your contact information for as long as necessary to fulfill the purpose for which it was collected, including to provide our services and comply with legal obligations. If you request deletion of your data, we will do so within 30 days.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of analytics tracking
- Withdraw consent for data processing
To exercise any of these rights, contact us at michael.pavlovskyi@baceagency.com.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
Contact
If you have questions about this Privacy Policy or our data practices, contact us at:
Bace Agency
Lake Forest, Illinois
michael.pavlovskyi@baceagency.com
(224) 284-4450